If you didn’t see it, please go do so right now. I’ve embedded the video below. The commercial was funny the first time I saw it during the game, but as with all things Super Bowl, I was a bit distracted (perhaps it was the 19-month-old boy, high on pizza, bouncing off the walls of my house?).
I watched the spot again today. It’s even awesomer (sic) than I remember.
But apparently, there are some greenies who are offended by Audi’s fun poking.
I agree with Adam on the importance of revamping how we view, produce and use energy, but we shouldn’t take ourselves so seriously that we can’t laugh once in a while. And if you can’t laugh at this ad… that’s a damned shame, because it’s funny as hell.
A less critical, but interesting take on the ad by Grist’s David Roberts is here. He thinks this kind of satirical approach is exactly the way to get on the good sides of people who may not be teetotaling uber greenies, but who generally want to do the right thing. You know, the guy who may grumble about having to fiddle with a recycling bin every week, but who, on most days, is a guy who picks up his candy wrappers and doesn’t throw his newspapers into the garbage.
All that said, Audi’s TDI — clean diesel — is pretty cool and it’s a technology we should embrace in the U.S. (C’mon, GM) Although I’m sure Audi’s TDI vehicles are prone to some of the same electronic dependability issues that plague its other cool cars. Why can’t Audis run like Subarus? Sigh.
Anyway, here’s the spot. Congrats to Audi for winning, in my book, the Super Bowl Ad of the Year Award.
I can’t stop watching this:
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